Global Education Dialogues: Reputation management in higher education
Reputation is an increasingly vital component for universities. Research has shown that a university's reputation is a major priority for academics changing jobs and is the top consideration for internationally mobile students, above tuition fees and course content. Reputation is also key in attracting collaborative partnerships and funding from alumni, philanthropists and industry. Reputations can soon be built and lost in our technologically connected world where information travels fast and can impact globally. If a university thrives, the value of its brand increases, in turn attracting the best academics, students and increased funding. This dialogue will review the theme of reputation management in higher education and take the discussion forward with key figures from across the region and beyond. The rapid ascent of Asian institutions in the rankings has been well documented and the appetite in the region for discussion of this topic has never been greater.The event will also feature the global launch of the 2014 Times Higher Education World Reputation Rankings. Further details can be found here.
The 09:30am-13:00pm morning session on day 1, which will include the global launch of the 2014 Times Higher Education World Reputation Rankings, will be open to the media and general public. Please refer to the Open Session page for more information.
Confirmed speakers include:
• Phil Baty, Editor, Times Higher Education Rankings
• Professor Rebecca Hughes, Director of International Higher Education, British Council
• Masako Egawa, Executive Vice President, University of Tokyo
• Mark Sudbury, Director of Communications, University College London
• Louise Simpson, Director, The World 100 Reputation Network
• Jasper Steen Winkel, Director of Communications, University of Copenhagen
• Anne Pakir, Director of International Relations Office and Associate Professor of Department of English Language and Literature, National University of Singapore
• Ian Pearman, Chief Executive, AMV BBDO
• Jo Kite, Director of Communications and Marketing, University of Birmingham
• Dr Christopher, Tremewan, Secretary-General, Association of Pacific Rim Universities
• Susanna Wills-Johnson, Acting Associate Director of Public Affairs, University of Western Australia
• Nick Agarwal, Director of Corporate Affairs, University of Sheffield
• Lara McKay, Director University Marketing, The University of Melbourne
Who can attend?
This Global Education Dialogue is by invitation only. Please email ihe@britishcouncil.or.jp to register your interest.