The arts and technologies ecosystem in the Association of Southeast Asian Nations (ASEAN) is shaped by tradition, modernity, and a drive for prosperity. It has evolved significantly over the past decade, as marked by the expansion of social media platforms, immersive experiences and artificial intelligence. The Covid-19 pandemic accelerated a shift to hybrid and digital-first approaches in the arts, with a focus on upskilling and new livelihood opportunities for creative professionals. Artists are pushing practices by using technologies in lighting, 3D, sensors, sound production and others. 

Arts and Technologies in ASEAN: Interconnected Parts takes a closer look at ten ASEAN member states and Timor-Leste by investigating how these intersections are leading to new practices and trends. The British Council commissioned Creative Friction Ltd. to learn more and map these developments. Through in-depth case studies and over 60 interviews with artists, technologists, policymakers and academics, the report reveals a highly diverse region at the forefront of exciting ideas and experimentation. The study is unique as it examines developments from an artist-led perspective rather than a purely economic lens. 

Key Findings

Artist-led innovation & interdisciplinary creativity  

• ASEAN’s creative industries thrive on artist-led innovations that blend tradition with new artistic paradigms.
• Artists are redefining fields like fashion, new media, animation, and music, driving creativity, research, and global engagement. 
• Interdisciplinary practices blur the lines between art, technology, and entrepreneurship, positioning artists as innovators and lifelong learners. 

• Themes of healing, climate resilience, and activism shape creative expression in ASEAN. 
  
• Artists use emerging technologies for advocacy and cultural reflection, e.g., VR activism in Myanmar, new media for cultural memory in Cambodia, and art-science collaborations for ecological awareness in Thailand.  
• Technology also explores deeper human questions, including spirituality, interaction, and learning in a digital world.  

• ASEAN’s creative economy relies on collaboration between governments, education, startups, artists, and civil society.
• Digital transformation is driven by policy support, creative hubs, and international partnerships, with the UK playing a key role in fostering cross-sector collaboration. 

The impact of AI & big tech on creativity 

• AI is reshaping creative jobs and enhancing design processes while displacing repetitive roles.  
  
• Generative AI offers new tools but remains largely proprietary, limiting innovation.  
• Big tech influences accessibility, with restrictive licensing and high costs creating barriers for independent creators. 

• The digital divide persists due to funding gaps, political instability, and economic disparities, limiting access for marginalized groups.  
• Intellectual property (IP) protection varies across ASEAN, impacting artists’ ability to safeguard and monetize their work. 

The path forward: coordination, digital literacy & investment 

• ASEAN must strengthen collaboration, harmonize policies, and increase strategic investment.
• Expanding digital literacy and interdisciplinary initiatives can bridge gaps and foster innovation.
  

Read the full report

Read the executive summary 

Read the country deep dives

Read appendix C: list of cultural policies

Citation

Del Rosario, M. et. al. for Creative Friction Ltd. (2025). Arts and Technologies in ASEAN: Interconnected Parts. British Council. https://doi.org/10.57884/ZJ1Q-FZ90

Arts and Technologies in ASEAN: Interconnected Parts @ 2025 by the British Council is licensed under CC BY-NC 4.0.