Circular Culture is an initiative of the British Council in Argentina, Brazil, Colombia, Cuba, Trinidad and Tobago, Mexico, Peru, and Venezuela. It provides financial resources and training to promote artistic exchange between Latin American and the Caribbean (LATAC) countries and the United Kingdom through strengthening the offering of cultural festivals and promoting sustainable cultural development. Circular Culture has made significant contributions to participants’ knowledge, skills, and competencies. Following participation, responding festivals described having both faster and greater acquisition of the necessary knowledge, skills and competencies needed for responding to sustainability issues. There were four key areas that were impacted through capacity building: understanding and implementing sustainability practices; strategic planning and management; accessibility and inclusion; and collaboration and networking. ircular Culture also helped participants to identify the wider role they can play in contributing to broader cultural and social attitudes around sustainability. There has been a significant increase in environmental awareness among festival organisers as a result of Circular Culture, impacting both programming and operations. Several festivals have also reported that they have increased and/or diversified audiences as a result of implementing sustainability initiatives following participation in Circular Culture. early all of the participating festivals were able to connect with UK based artists as a result of taking part in Circular Culture. By working directly with UK artists, most festivals felt that they gained a stronger understanding of UK values and professional sustainability standards. Participating festivals have reported that they are committed to applying their learnings to their practice, supporting their long-term growth and sustainability. As a programme, Circular Culture’s strength lies in its adaptability, making it well suited for replication in other parts of the cultural sector with established frameworks such as museums and opera.