Next Generation Pakistan is a significant national research study which comprehensively examines the perceptions of the country’s young population between the ages of 16 and 34 with specific focus on their views, values, beliefs, and actions. It assesses in detail the challenges which Pakistan’s youth face today, how it impacts their choices and decisions, and the efforts they are undertaking to transform and better their lives. 

The project aims to ignite a critical conversation on what are the needs of the country’s young citizens, and how the country’s institutions could transform and adapt in order to realise their potential. The project was an extensive effort in mixed methods research, utilising a combination of evaluating existing research, interviews and consultations with prominent practitioners and experts, and nationwide field research comprising focus groups and surveys with youth from all regions and strata of society.

A special Youth Task Force composed of senior and young thought leaders with expertise in areas relevant to youth engagement, provided much needed context and insight to support the research. Our approach was to provide young Pakistanis with the opportunity to openly and honestly express their concerns, fears, hopes, and dreams. Nearly four thousand young people from all walks of life participated, allowing for a holistic and accurate picture of the country’s diverse and largest demographic cohort. The results of the study have been enlightening.