Programme objectives

Programme Objectives 

With a budget of €7 million for the period 2021-2024, the programme aims at: 

• Encouraging entrepreneurship and cultural innovation, as well as the participation of the youth 
• Creating new jobs and increasing artists’ and cultural professionals’ revenues 
• Raising the quality of the ACP cultural productions, 
• Valorising the cultural productions and artists from the ACP countries on international markets. 
• Increased knowledge of policy and legal frameworks that impact the sector and advocate for more support structures. 

Enabling creative and cultural entrepreneurs 

Overall, the Ignite Culture programme aims to support the growth and sustainability of the cultural and creative sectors in ACP regions by empowering cultural entrepreneurs and artists and enhancing their access to resources, networks, and markets. 

1. Funding: The programme provides financial support to cultural entrepreneurs, artists, and creative businesses, enabling them to develop innovative and sustainable business models, products, and services. 
2. Training and mentoring: The programme offers training and mentoring to the grant holders, equipping them with the skills, knowledge, and tools to develop their business plans, marketing strategies, and operational processes. 
3. Networking and collaboration: The programme facilitates networking and collaboration between cultural and creative entrepreneurs, enabling them to share knowledge, best practices, and resources. 
4. Market access: The programme helps grant holders to access new markets, both within and outside their regions, by connecting them with potential customers, partners, and investors. 
5. Visibility and recognition: The programme promotes the grant holders' products, services, and achievements, increasing their visibility and recognition both locally and internationally.