India will be one of the most important nations throughout the 21st century. And while there has been a concerted effort to strengthen the UK’s bilateral relationship with India in recent years, research conducted by the British Council has found that there is a potential disconnect between Indian and British young people’s experience and knowledge of each other’s countries. The history, language, culture and values which the UK and India share gives the UK a potential advantage over other countries when it comes to assisting in and benefiting from India’s rise as a world power. Now is a crucial moment to strengthen cultural and educational collaboration between the two countries, to improve mutual understanding and underpin economic and strategic engagement, delivering benefits in terms of prosperity, security and influence for both India and the UK.