Whether a country is perceived as attractive or trusted matters. These perceptions drive behaviour and affect a state’s ability to influence other international players to take steps towards a desired action. 

Now in its sixth edition since 2016, the British Council’s Global Perceptions study gauges what 18–34 year olds across the G20 member states think of the UK and other leading nations, and how these perceptions have shifted over time.

Key findings and report

Explore the key findings and download the report. 

Citation and licence

Desai, A., Duenbier, A., & MacDonald, A. (2023). Global Perceptions 2023: how 18–34 year olds see the UK and the World. British Council. doi.org/10.57884/ST5C-E157.

Global Perceptions 2023: how 18–34 year olds see the UK and the world © 2023 by British Council is licensed under CC BY-NC 4.0.

About Global Perceptions research series

Our Global Perceptions study explores what matters to young people – their views of the world and their aspirations for the future. The study has been running since 2016 and offers trend data on how young people view the attractiveness and trustworthiness of the different G20 countries. The study also provides data on the issues and values they think are the most important, and their experiences and future intentions to engage with education, arts and culture, tourism, and business and trade in the different G20 member states.