Our Global Perceptions study explores what matters to young people – their views of the world and their aspirations for the future. The study has been running since 2016 and offers trend data on how young people view the attractiveness and trustworthiness of the different G20 countries. The study also provides data on the issues and values they think are the most important, and their experiences and future intentions to engage with education, arts and culture, tourism, and business and trade in the different G20 member states. 

Global Perceptions research reports and insight articles

December 2021

Brand Britain Wins

Once again the UK tops the charts in its attractiveness to young people polled across the G20 countries.

In depth reports