Brexit represents a major turning point in the UK’s international standing. Whatever people’s attitudes to it, most would agree that the way the UK is viewed across Europe and the world will be more important than ever for the country’s future. This report examines international views of the UK and the impact the recent referendum has had on them. It highlights both strengths and weaknesses in the UK’s ‘image’ and points to opportunities – and risks – that the country should address as it moves to a future outside the EU.