Nations around the world are increasingly recognising the importance of soft power to the realisation of their global ambitions and investing heavily to increase their reach and impact, to tell their stories and shape the international agenda. Russia and China in particular have been massively expanding their investment in soft power activities such as international broadcasting and international cultural institutes and programmes.

In Soft Power Superpowers the British Council explores some of the major global trends in soft power today.

You may also be interested in

  • Soft power superpowers

    A new report and heatmap explores the huge recent growth of soft power activity by Asian nations.

  • Soft power today: Measuring the effects

    New research has found that promoting a nation’s culture and political ideals on the global stage brings significant economic and strategic advantages.

Share this