Background
Study UK is a global campaign that promotes the UK as the first-choice study destination to international students and their influencers. It is the UK’s only national-level campaign that showcases the UK’s outstanding higher education offering and the life-changing opportunities it brings. Study UK is led and delivered by the British Council in partnership with the UK government’s GREAT Britain campaign.
Our campaign is led by digital advertising and our aim is to raise awareness of the UK’s educational offering and to drive consideration and further engagement. Currently, our priority markets are China, France, Germany, India, Indonesia, Malaysia, Nigeria, Pakistan and USA. Supporting activity ranges from talks, exhibitions and pre-departure briefings, to free online courses that attract thousands of participants to learn about the UK student experience. The GREAT Scholarships offer students the opportunity to study one-year taught postgraduate courses at a wide range of universities, and the annual Study UK Alumni Awards programme celebrates success stories of UK alumni from all over the world.
As a key asset, we maintain the Study UK website, which provides comprehensive information about all aspects of studying in the UK. We also run a dedicated campaign newsletter. Our aim is to help international students make an informed decision on where to apply and how to prepare for a UK education.
Impact
Launched in 2016, our campaign engages millions of individuals every year, driving up international student enrolment in the UK and the academic, cultural and economic benefits achieved through inward student mobility. In a 2023 Study UK survey of new international students in the UK, nearly three fifths of respondents (58 per cent) recognised Study UK. Of those who recognised the campaign, more than two fifths (43 per cent) recalled taking action after seeing it.
Every year, the campaign generates thousands of direct leads for UK higher education institutions through the campaign's Course and Scholarship search. This search tool allows users to find courses, universities or colleges, as well as scholarships, based on their requirements, such as by subject, level of study, region of the UK, institution type, and nationality.
Engagement opportunities
With engagement from the UK higher education sector, we can have even more impact and help promote a UK education offer that is coordinated, attainable and unique, while still highlighting the diversity of the UK student experience. By engaging with the campaign, you can benefit from Study UK’s international profile to boost student recruitment. You can also showcase your institutions’ graduate outcomes, thereby further strengthening the UK’s reputation as a world-class study destination.
Make the Study UK campaign work for you by taking advantage of the engagement opportunities below. All UK higher education institutions are warmly invited to join.
Instagram Takeovers
Arrange a one-day takeover of our Study UK Instagram.
For more information, please see the brief in the downloads section below.
Massive Open Online Courses (MOOCs)
Share our range of free online courses with your contacts, including MOOCs for prospective students, recent graduates, and education advisors.