Serin Hasan joined the British Council in 2016 and has been the Director of Strategy since 2022.
She is responsible for developing and communicating a single, unifying strategy for the organisation, driving performance internally and enabling effective engagement and communications externally. Working closely with the Senior Leadership Team and wider teams across the organisation, she also develops the organisation's longer-term ambition, assessing demand, challenges and trends which will affect the British Council's ability to deliver its purpose.
In previous roles, Serin led a major transformation programme in the organisation, working to deliver impact in our operations around the world using new ways of working and with a more efficient cost base. Prior to that, she worked in various roles based in the UK developing strategy and policy, leading stakeholder engagement and responding to crises with teams across Africa, Americas, Europe and South Asia.