The Agent Quality Framework (AQF) is a set of tools to enhance the experience of international students working with education agents and counsellors to apply to study in the UK. The AQF is designed to ensure agents and counsellors have the right knowledge of the UK as a study destination and understand the integrity of the UK visa and immigration system, in order to uphold the UK’s reputation as a world-class study destination. The AQF promotes four key principles: 

  • empowering student choice and enabling informed decision making
  • ensuring good agent governance and professionalism
  • promoting ethical agent practices, professional knowledge and competency
  • increasing transparency and accountability. 

The AQF recognises the critical role that agents and counsellors play in attracting and supporting international students on their journey to study in the UK. It provides a suite of guidance and quality assurance tools designed to enhance the partnership between UK education providers on the register of licensed student sponsors and their agent/counsellor representatives. 

There are eight parts to the AQF: 

  1. A student and parent guide to choosing an education agent - a guide supporting students and their parents on what they should look for when selecting an agent, including links to the National Code of Ethical Practice for Education Agents. 
  2. The National Code of Ethical Practice for Education Agents - a code of practice setting out the standards and best practice that education agents and agent aggregators, brokers and marketplaces (Digital Agent Networks) representing UK education providers on the register of licensed student sponsors must adhere to.
  3. The Good Practice Guide for Providers using Education Agents - a guide to education agent management best practice for UK education providers on the register of licensed student sponsors. The information in the guide allows providers new and established to international recruitment to use it as a step-by-step guide, minimising their risk and embedding resource-efficient processes.
  4. The Good Practice Guide for UK Education Agents Partnering for Quality - a guide enabling all agents and representatives partnering with UK providers on the register of licensed student sponsors to deliver high quality applicant experiences.
  5. The Agent Quality Framework Pledge - a pledge enabling UK education providers on the register of licensed student sponsors to demonstrate their commitment to the AQF. 
  6. The UK agent and counsellor certified training - British Council training providing agents and counsellors with knowledge and awareness of the UK as a study destination, which certifies them through assessments.
  7. The British Council UK agent and counsellor training and engagement hub - the hub includes all the information that agents and counsellors need when serving UK-bound international students.
  8. British Council database of certified counsellors - students and parents can access a public-facing database of certified counsellors who have passed the training.

The AQF applies to all UK education providers on the register of licensed student sponsors and to education agents and counsellors themselves. Requirements to adhere to the AQF are included in the UKVI Sponsor Licence Guidance.

The AQF was established after extensive research with students, education providers, education counsellors and agents. It was produced in collaboration with sector partners:

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